What approach focuses on words to describe evaluations?

The qualitative approach is centered around understanding and describing phenomena through detailed observations and narratives. In this context, it emphasizes the use of words and descriptions to evaluate and interpret experiences or data, rather than relying solely on numerical values or statistical methods. This approach allows for a deeper exploration of the subject matter, capturing complexities, nuances, and rich details that numbers alone cannot convey.

Qualitative evaluations often involve interviews, open-ended surveys, or exploratory studies that prioritize the participant's perspectives and insights. This method is particularly useful in fields where human experiences and behaviors are essential, as it enables researchers to understand the "why" and "how" behind trends and patterns, providing context and meaning to the data collected.

By favoring descriptive information, the qualitative approach enhances understanding of various situations or phenomena, allowing for a comprehensive view that informs decision-making and strategy.